Wednesday, 9 February 2011

Othering

These images are my examples of othering. They are print screens of the kerrang website. I believe that the advertising placement on this page is an example of othering. It knows that the kind of people looking at this website (mainly boys, mainly teenage, mainly not bothered about valentines day and its cliches) would not normally bother with valentines day gifts. But by putting this bright red and flowery advertising in their face it makes them feel bad about their thoughts towards valentines. Possibly making them buy into the occasion.