Sunday, 4 December 2011

Identity

Theories of Identity:

ESSENTIALISM
- our bioligical make up makes us who we are
-an inner essance that makes us us
- post modern theorists disagree, anti essentialist

Phisiognomy, phrenology.
Cesare Lombroso (1835-1909) the notion that criminal tendencies are inherited. You can see by the shape of someone face. (images on slide)

Hieronymous Bosch (1450 - 1516) Christ carrying the cross, oil on panel

Chris Pfili, Holy Virgin Mary 1996


• pre modern identity – personal identity is stable – defined by long standing roles
• Modern identity – modern societies begin to offer a wider range of social roles. Possibility to start ‘choosing’ your identity, rather than simply being born into it. People start to ‘worry’ about who they are
• Post-modern identity – accepts a ‘fragmented ‘self’. Identity is constructed
 
PRE MODERN IDENTITY

farm work, soldier, factory worker, housewife


Charles Baudelaire – The Painter of Modern Life (1863)
introduces the concept of the gentleman stroller

Thorstein Veblen – Theory of the Leisure Class (1899)
Conspicous consumption of valuable goods is a means of reputability to the gentleman of leisure

Georg SimmelThe Metropolis and Mental Life (1903)
Trickle down theory
Emulation
Distinction
The Mask of Fashion
‘The feeling of isolation is rarely as decisive and intense when one actually finds oneself physically alone,
as when one is a stranger without relations, among many physically close persons, at a party, on the train,
or in the traffic of a large city’ 


FOUCAULT DISCOURCE ANALYSIS
Identity is constructed out of the discources available to us.
Discource - '...a set of recurring statements that define a particular cultural 'object' (e.g madness, criminality, sexuality) and provide concepts and terms through which such an object can be studied and discussed.' Cavallaro (2001)

Possible discourses
- age - class - gender - nationality - race/ethnicity - sexual prientation - education - income etc...

OTHERNESS

Class
humphrey spender/mass observation, worktown project 1937
Nationality
Alexander McQueen, Highland Rape collection, autumn/winter 1995 - 6
Race/Ethnicity
Chris Ofili, No woman no cry 1998
Emily Bates, dress created using her own hair
Gender and Sexuality
Flapper 1925
Cindy Sherman, Untitled Film Stills, 1977 - 80
Sam Taylor Wood 1993

The postmodern condition:
Liquid modernity and liquid love
Identity is constructed through our social experience.
Erving Goffman The Presentation of Self in Everyday Life (1959)
Goffman saw life as ‘theatre’, made up of ‘encounters’ and ‘performances’
For Goffman the self is a series of facades 

Zygmunt Bauman
Identity 2004
Liquid Modernity 2000
Liquid Love 2003
‘In airports and other public spaces, people with mobile-phone headset attachments walk around, talking aloud and alone, like paranoid schizophrenics, oblivious to their immediate surroundings.
Introspection is a disappearing act. Faced with moments alone in their cars, on the street or at supermarket checkouts, more and more people do not collect their thoughts, but scan their mobile phone messages for shreds of evidence that someone, somewhere may need or want them.’ 
“Identity” is a hopelessly ambiguous idea and a
double-edged sword.  It may be a war-cry of
individuals, or of the communities that wish to be
imagined by them.  At one time the edge of identity
is turned against “collective pressures” by
individuals who resent conformity and hold dear
their own ways of living (which “the group” would
decry as prejudices) and their own ways of living
(which “the group” would condemn as cases of
“deviation” or “silliness”, but at any rate of
abnormality, needing to be cured or punished’
Bauman (2004), Identity, page 76















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